I build and grow businesses, quickly and efficiently. I am counted on to start new lines of business or launch new products, structure and manage turn-arounds and enable teams to deliver very ambitious growth plans or improve unit economics.

I am a strong commercial leader with a well-rounded experience with a successful track record in EMEA & APAC regions covering B2C & B2B marketing & operations with a wealth of experience in product management, customer value/relationship management (CVM / CRM), rewards & loyalty and brand strategy.

I'm an experienced negotiator and a highly effective people manager that heavily invests in people development and empowerment of talent.

- Builder, Hustlers & Doer - Growth hacker - Turnaround expert with a strong track record of transforming various parts of the business. - Ability to deal with complexity with simplicity. - A creative thinker and experienced motivator that rallies the extended organization to overcome the challenges. - Leadership through clarity of purpose and team empowerment. 

Building MENAs next unicorn