AHMAD YOUSRY

Company builder · Music producer · DJ

Alive.Ahmad Yousry — the complete recordings, so far.

AY-001SIDE A
15 min
Liner notes · A5 Fifteen Minutes

Co-founding Rabbit with Walid Shabana, Ismail Hafez and Tarek El Geresy: groceries, food and 8,000+ products at your door in about 15 minutes, from Cairo to Riyadh.

Pick a track · the needle follows · flip the record

Side B: the pulse becomes sound.

Sleeve notes · The mark

I love the poetry in the pulse.

The line only goes flat when you're dead.

  1. 01
    Don't let the lows get you down.
  2. 02
    Don't let the highs go to your head.
  3. 03
    Keep going.

Side A, extended mix

Talks · Panels · Conversations

OUT LOUD

I talk about quick commerce, marketing and building in MENA.

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Main stage2025
Ahmad laughing mid-answer with a microphone
On the mic2023
Ahmad speaking on a Fast Company Middle East panel
Fast Company ME × Oliver Wyman2024
Ahmad keynoting with the Uber title slide on screen
Keynote, Uber era2018
Ahmad at Rabbit headquarters in front of the Rabbit wall
Rabbit HQ2023

Side B, extended mix

House · Afro House · Tech House

MAD YSRY

The same pulse, turned up. Long sets: Ascend into Madness, Voyage into Madness.

Listen on SoundCloud
126 BPMHouse party
Cans onSession
Hands on the mixerSession
Ahmad at the decks in front of a crowd
Reading the roomLive
DJ controller as a teal and amber screen print
The rig2025

Side B · In the studio

Where the ideas get written.

Late nights at the piano, a desk full of controllers, and a lot of takes that never leave the room. A few that did.

Keys, after midnightCairo · 2020
Launchpad sketch2023
Building the beatHome studio · 2020
Upright sessionCairo · 2019
Ahmad on bass with his band Chairman of the Bored in a London rehearsal room
Chairman of the BoredLondon · 2016

Bonus track

encue

A small app I built for the hours before a gig. It reads your library, suggests the next record by key, BPM, energy and cue points, and exports the set to rekordbox.

If you have ideas to make it better, I'd love to hear them.

Get encue App Store

Lyrics sheet

Notes from the build.

Notes I write to think more clearly about work and founding. Written while learning, not from having it all figured out.

  1. Inside the Brains of My AI Chief of Staff

    Architecture, functions, and why most systems fail

  2. My 10 rules of work

    The principles of those that want to make a difference in the world

  3. The Quiet Math of a Life

    On effort, fairness, and doing good without witnesses

  4. Focus Like Your Life Depends on It

    Multitasking lies and the myth of work-life balance

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“If, through my journey, I have made life better for even one person or played a role in telling the story of this region, then every struggle, every moment was worth it. It was a life well lived.”— Ahmad Yousry

How can I help?

Building something in MENA, booking a set, or want to talk shop?

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